Learning From Every Painting

Learning From Every Painting

In this video recorded from a Facebook live stream I talk about the idea of learning from every painting you do.

If you can take away one or two things to improve on in your next painting then you will progress rapidly. Really our own paintings can be our greatest teachers if we look for it.

Apologies for the video quality … the internet connection will be upgraded in the next few weeks so look out for more live streams over on our Facebook page soon.

Have You Taken Advantage Of Our Secret Sale?

Keep your eye open for more live streams from us on Facebook soon.


Acrylic Abstract Painting Tutorial

Acrylic Abstract Painting Tutorial

In this Acrylic Abstract Painting Tutorial I am going to share with you a step by step breakdown of a terrific abstract landscape. This is a project from the new ‘Abstract Painting Level 1‘ course which provides a great introduction to abstract painting.

Abstract Painting 1

The Abstract Painting Level 1 course is now available for those who want to further explore how to paint abstract paintings in acrylics.

When you join the course you will get the full videos to this project outlined below.

Register For The Abstract Painting Video Course Here

Hurry – Early Bird Price Ends Saturday 1st July

Now lets look at the project and break it down into easy to follow steps for you.

This abstract painting project is being done in acrylics and I am painting on a 16″ x 20″ stretched canvas. I only use one brush for the painting which is a 1″ geso brush with bristle hairs.


In the first step above I establish a basic drawing. The colours are Cerulean Blue and Titanium White mixed together which will also be our sky colour. As you can see the drawing is very simple just placing in the hill line, larger tree and smaller tree.

I did the drawing quickly and spontaneously. The key is just to identify where the big shapes will go in your painting rather than trying to draw in every detail.


Then I use the same mix and start to block in the sky.

I want to create lots of movement and life in the sky. So I vary up my brush strokes and use a lot of variety. Also you will notice I am using a lot of paint. This is the key to getting acrylics to paint like oils … use a lot of paint and it will stay wet longer giving you more time to manipulate it.

The other advantage of using a lot of paint is that it allows you to create nice textures in your brush marks.


As I am using a cool blue for the sky I decided I wanted to contrast this with some warmth in the sky as well.

The mix I have on the palette is Alizarin Crimson + Yellow Ochre + Titanium White. I then work this into the lower part of the sky thinking it will create a great effect against the greens of the trees and the hillside.


Note that I also work this warmer colour up into the blue section and pull some of the blue sky down into the warmer section of the sky. This is important as it connects the two areas into one integrated sky.

At this point I had too much water in the sky so decide its best to leave it there and come back to it later.


Moving on to the trees I start to block in the shadow tone for both the large tree and smaller tree.

This is simply a dark mix of Ultramarine Blue with Alizarin Crimson.


With the trees blocked in I move to the block in of the hill side.

My thinking is that I want the hillside to have lots of vibrant green tones when its finished. As red is the compliment of green I have found it is a good idea to block in with a red earthy tone. When you place the greens over the top they create a harmonious vibrant effect.

Here I am blocking in the hillside with Alizarin Crimson and Yellow Ochre mix.


After allowing time for everything to dry off I come back and start to develop the green into the hillside.

I want the horizon line to be the brightest green to pull the eye into the painting.

The mix here is Cadmium Yellow with Pthalo Green. Notice I shift between being more on the yellow side then back to more on the green side.


It is important to also vary your brush strokes.

I have a lot of horizontal strokes running down the hill but I vary that with some vertical strokes as well. And using the edge of the brush I flick up some grass like effects against the shadows of the trees.

Notice how the earthy red under painting is peeking through the more vibrant green grasses.


Then its time to create highlights and texture into the trees.

I do this with a variety of greens mixed with both my warm and cool blues, warm and cool yellows and alizarin crimson.

The key here is the brush strokes. I just use the bristle hairs on the edge of the brush and swish the brush around to create random yet controlled strokes to resemble foliage on the trees.


Now that I feel I have the trees working well I switch my focus back to the sky.

By this stage the water that was in the sky has now dried off so I can safely work back into it. I start by working the warm sky tone back into the lower part of the sky and strengthen it here and there.


Then I take the cooler blue and work it also back into the sky strengthening the parts of the sky that need a stronger cooler blue. And I also work some of it into the warm tone in the lower part of the sky.

Overall I am happy with the finished result as you can see here.

Abstract Wall

This is a terrific painting project to try. It is a good contemporary abstract painting and as you can see in the above photo the finished painting would look great in most people’s homes.

I definitely recommend having a go at this one as its a lot of fun and you can put your own style into it.

If you want to see the full video version of this project and variations of it then …

Register For The Abstract Painting Video Course Here

It is a comprehensive course that introduces the idea of abstract painting in acrylics for beginners.


Starting An Art Teaching Business

Starting An Art Teaching Business


One of the best things I have ever done is to start Moore Art School.

Teaching others how to paint, and then seeing them grow and develop as artists through your teaching, is one of the most rewarding careers you can have.

In this article I want to share with you some insights into what it takes to start and run an art teaching business. If you have considered teaching art or starting your own art school then you will want to read every word of this.

The one big take away that I want you to get is that there has never been a better time in history for artists to start teaching art, and with the right guidance you can achieve what ever level of success you desire.


So let’s start out by asking the most important question of all …

Is Starting An Art Teaching Business Right For You?

It’s important that you think about this.

In order to achieve success you have to be a good fit for teaching art.

First you need a passion for art. If you are a creative person and you love to paint, draw or sculpt then you may be well suited for it.

If teaching art is right for you then its likely that right now all you want to do is create and you daydream about it all the time. And every chance you get you are creatig something.

But the passion for art alone is not enough.

The second key I have found is you have to enjoy working with people. Teaching art is a people business. You will find yourself working closely with students as you help them to learn to paint.

Being personable and relatable helps as it will attract more students to you.

The third key consideration is that teaching art is a business. Now you don’t have to be a hardcore business minded person, however you do have to be mindful that as it is a business you are going to need things like marketing and sales systems to achieve success.

So those are the three things you want to consider:

1/ Do you have the passion for art?
2/ Do you enjoy working with people?
3/ Can you see yourself running a small business?

If you can say YES to each of these then you are on the right track.

Sidenote – Starting an art teaching business is definitely not a get rich quick type of program. If your primary motive is to make money then it probably won’t work out for you.

Now if you have decided that starting and running an art teaching business is for you then let me share with you …

The Number One Key To Success

The number one thing that will determine if you are successful or not in the long run is YOU!

Starting a business and making it successful all comes down to YOU.

When you make the decision to start an art teaching business you take on the responsibility for its success or failure 100%. Sure you can get help and guidance along the way however you are the one who has to get up every day and make it happen.

A big part of this then is investing in the development of yourself.

First your mindset. You need to have an empowered mindset and positive self belief to make it work. So you may need to spend time in personal development.

Personally I spend a lot of time improving myself. For instance I attend Toastmasters regularly to learn how to improve my public speaking ability.

Secondly your skill as an artist.

It is important that you constantly work on developing and improving your skills as an artist. That means continuing to take workshops, courses and of course lots of practice painting.

One golden rule that I have always believed in is you want students to invest in doing your art classes and workshops then you need to be convinced enough of the value in doing so by investing in them yourself.

Personally I take a number of workshops each year with world renowned artists like Kasey Sealy, John Wilson and others.

But what a lot of people don’t know is that I also am a member of a number of online Ateliers and I spend time each day working through these master lessons.

Let me repeat myself then … YOU are the number one factor in whether you will be a success or not. So you need to always be working on you and your mindset and skills.

The Opportunity For Art Teachers


The opportunity to teach art has never been better in the history of the world. Right now artists have a unique opportunity to start and launch an art teaching business and enjoy success like never before.

Problem is most are not aware of it.


The Internet has created incredible opportunities for people like you and I.

Twenty years ago it would not have been possible for me to run a successful art business. But because of the Internet you and I can live our dreams of earning an income from our art.

The Internet has done two things:

1/ It has increased the interest in learning to paint. That combined with the baby boomer generation. So there are more people than ever before wanting to learn to paint.

2/ Reach – One of the biggest challenges with any business is being able to attract new customers to you. Now with the Internet that is so much easier. When you learn to embrace social media like Facebook and YouTube you can reach out to new students and attract them to you.

So the opportunity has never been better.

And you can choose to either just teach classes in your local area, or teach online, or do both.

Personally I do both as I like the idea of tapping into a global marketplace with the online model, and I also like the interaction of running classes as well.

The opportunity has never been better than it is right now so if you are thinking of starting then do it right now while it is so good.

Who Will You Teach?


This is a big question you need to answer.

Who are you going to teach in your new art teaching business?

There are lots of options:

– Kids Art Classes
– Adult Art Classes
– Corporate Team Building Classes
– Art Parties
– Paint & Sip Classes
– Advanced to Professionals

And what skill level will you teach? Beginners, Intermediate, Advanced?

Personally I think the greatest opportunity is in teaching adults who are beginners to intermediate level.

This is by far the biggest market, the easiest to reach and the easiest to teach.

Once you choose a market then I recommend you focus all of your efforts on that one market. Get good at this one market first before entering others.

How Will You Teach Them?

In my early days of wanting to learn to paint I attended lots of different art classes and workshops.

Some with local artists and some with world renowned high profile artists.

And I quickly came to the conclusion that great artists do not necessarily make great art teachers.

I encountered many different approaches including:

* Do your own thing and I will come aroud and see you (maybe!)
* Demonstration of a painting (but really poor explanation)
* Theoretical (Too much theory but little painting done)
* Entertainer (Artist entertains but does not explain)

And much more.

What was missing from most of the classes and workshops was a method of teaching that helped students get results.

Think about it logically … doesn’t it make sense that you want those attending your class or workshop to walk away from the day with a finished painting they are really proud of?

If you can help them achieve that then doesn’t it also make sense that they are far more likely to book into more classes in the future?

So you need a method of teaching that helps them get a finished result.

You can not just wing it as an art teacher and hope for the best … though many have tried this approach.

What Will You Teach Them?

Once you know who you will teach and how you will teach them you now need to decide what you will teach them.

What medium? Oils, Acrylics, Watercolours, Mixed Media?

And what subjects will you teach them?

Will it be landscapes, seascapes, abstract, portraits, pets, cityscapes?

These are important decisions as the right projects will attract students to you and the wrong ones will not.

Knowing what projects to teach is vital to your success.

By way of example I started out teaching the wet on wet oil painting method.

That was a challenge. After about a year I decided to try teaching a class in acrylics. Then I quickly realised that when teaching beginners it is far easier to do so in acrylics than oils.

Once I made the switch things quickly improved.

It’s Not Just About The Art

I mentioned earlier that you have to appreciate that if you start an art teaching business it is a business.

So you need to learn about starting a running a business as well.

By far the most important part of this is the marketing side of it.

You need to have the right marketing to attract students to you.

It doesn’t matter how good an artist you are … if you can’t market in a way that attracts students then you won’t achieve success.

Artists are not traditionally great at the sales and marketing side of things.

The good news though is that it does not have to be that hard. When you get the right guidance and follow a proven blueprint for success then you can achieve good results from marketing as well.

Expanding Your Business Online

For most people I recommend starting your art teaching business in your local area.

Get some consistent classes up and running and learn how to help your students get good results from your classes and workshops.

From there though you should also consider expanding online.

Right now there are artists making full time livings from sites like YouTube, Patreon, Udemy and more.

When you learn how to create online courses and projects then you can expand exponentially as you tap into a global auidence. There are 2.5 billion people online right now. A massive market.

So developing the online side of your business can help you grow and create new income streams for you.

This is certainly an area that Moore Art School is pushing into further. Having had more than 15,000 students go through our online courses now we are just barely scratching the surface of what is possible.

What About Art Teacher Qualifications?

A question that often comes up is what qualifications do I need to start?

The truth is you don’t need any if you follow my model.

If you want to teach in a school environment like High School for instance and get a job doing this then yes you probably need a teaching degree.

But to start your own art teaching school you do not need any qualifications at all.

Having said that I do recommend getting a certification as an art teacher.

That is how I started. I enrolled in a certification program, did the exercises and assignments and became certified in their method.

It gave me more confidence to make a start and it gave me the rights to represent their method of teaching in my marketplace.

Even though I changed after a year of teaching their method I still think it was invaluable for me to get started.

So I do recommend that you start in a similar way.

Investigate the various certification programs that are out there and decide on the best fit for you. Be aware thought that most do not cover the all important subjects of the business side of art teaching, or sales and marketing.

It’s A Marathon Not A Sprint


One thing I want to point out is that starting and running a successful art teaching business is a marathon not a sprint.

What I mean by that is that if you expect overnight success with it then you might end up disappointed. It takes time to build up so you need a long term view.

Think about building up success over a 3 to 5 year period of time. Many think in terms of 3 to 5 months but truth is it will take you this long to get started and to start finding a few regulars.

Now you can earn an income along the way … but to build a solid successful business as an art teacher will take time. Be patient and be consistent in your efforts.

I started doing it part time while working full time in jobs. I did this for several years before going full time.

So take a long term view of it and through consistent and persistent action you will get there. Over time the law of compounding efforts will start to work in your favour.

Teach The Moore Method of Painting

Over the last six years I have had the good fortune to teach hundreds of students in one day workshops and more than 15,000 online.

During that time I have worked on developing a methodology of teaching beginners that gets results. That takes a beginner from never having picked up a brush before to being able to finish their first painting that they are proud of.

The Moore Method of Painting has now been proven to work around the world not just in the classes I have taught, but in classes taught by Moore Certified Instructors in Australia, New Zealand, Ireland, UK and Saudi Arabia.

The advantage of the Moore Method of Painting is that it simplifies the process of learning to paint down into three colours, three brushes and three steps. This makes it easier to teach those just starting out.

Right now we are looking to expand to even more countries around the world.

I am on a personal mission to spread the Moore Method globally and to reach as many people as possible and help them fulfill their dream of learning to paint.

If what you have read in this article resonates with you and you want to find out more than request an information kit and join us on the upcoming Webinar ‘Starting An Art Teaching Business’

Find out more about the Moore Certified Instructor program – http://www.MooreArtSchool.com/mci

Register for the coming Webinar here – http://mywebinars.net/start-an-art-teaching-business/

Noosa River Reflections

Noosa Art Classes

Noosa Art Classes

Moore Art School are pleased to announce that in July we will be commencing Noosa Art Classes.

Our first art class will be of the Noosa River Reflections and is designed for beginners to intermediate painters. This will be the first of many Noosa Art Classes as we continue to grow.

For all of the details go here – http://mooreartschool.com/events/noosa-river-reflections/


More Student Success Stories



Another terrific success story from a first time painter. Here is what Maria had to say:

My name is Maria, I’m 52 years old and a swede currently living in Scotland. I love the way your method of painting gives you courage and encouragement to just Paint! I’ve been dabbling in mixed media abstracts for a long time as a hobby but personal issues made me loose my inspiration.  Following your tutorials and method have got me up and running again. I’ve never painted landscapes before so despite seeing the errors and flaws on my piece, I’m mighty proud of my first effort!
Thank you! / Maria
I love stories like these.
If you haven’t taken our free five day learn to paint course yet then you can do so here:


Abstract Painting Project Step By Step

Abstract Painting Project Step By Step

Abstract Painting 1

New “Abstract Painting Level 1” Course Launching Soon

In this tutorial I will show you step by step how to create a terrific abstract painting in acrylics.

This project is part of the soon to be released ‘Abstract Painting Level 1‘ course. So if you like this project then it would be worthwhile keeping your eye open for details on the early bird pricing offer when we release the course.

As with all of our courses and projects here at Moore Art School we will be doing this abstract painting project using the Moore Method of Painting.

Of course this being an abstract painting project from the new Abstract Painting Level 1 course, there are going to be some differences. We will be moving away from a realism approach to a level of abstraction. As a result there will be less effort to paint every detail in through out the course and more focus on capturing the feeling of a place or scene.

Note – This is the first of the four projects being taught in the new course. The other projects will be even more abstract and move further from a realism approach.


We start out (in the above picture) using a 1″ geso brush with bristle hairs. This is the same brush we often use in our projects and courses. The mix of paint is Cereluen Blue with Titanium White. I am using Atelier Interactive Acrylics for this project and painting on a 16″ x 20″ stretched canvas.

After mixing the cool sky colour I start our first step which is to do our basic drawing. In the above I am establishing the horizon line about one third of the way from the top.


After painting in the horizon line I indicated a small land mass to the left hand side of the painting.

When I stood back to check it appeared the horizon and land mass where too high so I lowered it all down about an inch or so. That completed the drawing step.


Step two of the Moore Method is the block in step. Using lots of paint I block in the sky area creating a nice cool sky tone. In the video for this project you will note that I really vary my brush strokes a lot to add interest into the sky.


Next I add Ultramarine Blue to my palette. This is a warmer blue and will be ideal for the larger water area. I mix it with Titanium White. Note that it has to cover two thirds of the canvas so mix plenty of paint up before you start blocking it in.


The paint was drying off fast so I used my spray bottle to just lightly mist the surface of the canvas. By doing so I give myself extra time to blend the water correctly.


Now it is time to block in the land mass.

The mix I use for this is basically a dark. So Ultramarine Blue and Alizarin Crimson work fine. I also have Yellow Ochre on the palette (note this is my standard palette) and a touch would have been added in to darken the mix even further.

I mix it using the palette knife which I also use to then apply it to the canvas and form the shape of the land mass. Do not fuss with this too much … keep it a little random and undefined.


A mix of Yellow Ochre and Titanium White make a great sand colour so I add just a little to the edge of the land mass to create a sandy beach impression.


It’s time to have some fun and beef this painting up a little.

I mix a warm sky cloud colour. To do this I use the Alizarin Crimson, Yellow Ochre and Titanium White together. Don’t overmix this. Keep the colours a little broken in the mix for added interest.

Then I get a scoop of it on the palette knife and start to fashion in some cloud like shapes. You need to be brave at this stage 🙂


After shaping up the clouds a little I then create the cloud reflections.

Load the palette knife edge with the warm cloud colour and then place it on the horizon line. Then drag downwards to the bottom of the canvas. Looks great doesn’t it? The key is not to use too much pressure on the knife. Let the weave of the canvas drag the paint off.


Above I have done something similar with the land reflections. The only difference is I have pushed the dark mix of the land mass a little bluer. Simply add more Ultramarine into the dark mix until it goes bluer. Then use the same technique of dragging the reflection down with the palette knife.

Notice the original blue of the water is still coming through between the reflections.


With almost pure white and slightly smaller palette knife I indicate some sail boats on the water.

I do one main one and then several smaller ones off in the distance.

The reflections are done using the same technique of dragging the paint down with the knife.


After standing back and looking at what we had done so far I concluded it was time to reduce the size of the clouds. This was easy to do simply by mixing the sky colour again and just painting back into the clouds. The good thing was it allowed me to shape the clouds in a more interesting way.

I have also done the same with the original water colour using it to shape up the reflections.


And finally after a few more tweaks I added my signature to it.

Overall a fun project to try at home. Try a few different variations with it and add in your own ideas.

The full video recording of this project will be in the soon to be released Abstract Painting Level 1 course which will be out soon.

Painting abstracts can be a very liberating way to free yourself up, get loose and allow your creative juices to flow freely. By doing so it can only improve all aspects of your painting skills.

Give this one a try or wait until you get the full videos and try it then.

But definitely try abstract painting.

It’s a lot of fun

David Bell

More Student Success Stories

Another fabulous student success story. Well done David. Here is what he had to say …

Rod Moore’s online course is ideal for beginners who want to learn about how to paint. The concepts are simple to understand and the video instructions very clear. Online has the benefit of being able to come back often to try to master each step. He comes across as an inspiring teacher. Best of all he supplies the necessary motivation to keep painting and correct mistakes along the way. Brilliant!

Acrylic Painting Lesson Step By Step

Acrylic Painting Lesson Step By Step

In this acrylic painting lesson you will see the step by step process of creating a landscape painting from a photo. The photo is of an old fruit shack in Mapleton in the Sunshine Coast Hinterland.

This video is a preview video of one of the full painting projects now available in the Learn To Paint Club. To access the full painting project click this link:

Get Access To The Full Painting Project

Next month in the Learn To Paint Club we are having an Impressionist month so we will be doing projects in the styles of Monet, Cezanne, and a mystery impressionist. It will be a lot of fun so come and join us.


Advanced Palette – The Double Primary Palette

Advanced Palette – The Double Primary Palette

Those of you who have taken any of our courses here at Moore Art School will know that the Moore Method of Painting uses a fairly limited palette.

I have found from experience that this is the easiest way for beginners to learn how to paint. Limiting the palette down to just the three primary colours and white means you have to learn how to mix paint … a vital skill for all artists.

This is the basic palette that I recommend for beginner to intermediate artists:


The colours in the basic palette are:

  • French Ultramarine Blue (Warm Blue)
  • Permanent Alizarine Crimson (Cool Red)
  • Yellow Ochre (Warm Yellow)
  • Cadmium Yellow (Warm Yellow) – Booster Colour mostly used in greens

This palette works well for most landscape and seascape paintings.

But what do you do when you are starting to get a handle on painting and your understanding of colour and how to mix it has developed sufficiently that you want greater variety and flexibility?

At this point I recommend you move to what I call the Double Primary Palette. I first heard about this palette from the great artist Jack White whose books were a great influence on my art career.

This is the Double Primary Palette:


The colours in this palette are:

  • French Ultramarine Blue (Warm Blue)
  • Cerulean Blue (Cool Blue)
  • Cadmium Red Scarlet (Warm Red)
  • Permanent Alizarine Crimson (Cool Red)
  • Yellow Ochre (Warm Yellow)
  • Cadmium Yellow Light (Cool Yellow)
  • Cadmium Yellow (Warm Yellow) – Booster Colour mostly used in greens

So what we have is a WARM and a COOL of each of the primaries plus my booster yellow which I mainly use in mixing greens and for highlights.

With this advanced double primary palette you now have a lot more options especially when it comes to mixing greys. You can use this palette to mix a WARM GREY and a COOL GREY and then use these greys to alter the saturation of paint in a landscape.

Doing so allows you to create a lot of depth into your painting.

John Wilson who is one of my favorite Australian Landscape artists uses this approach. In a workshop I took with him last year he started out mixing a warm grey and a cool grey at the start. These then became the basis to set up the tonal structure of the painting.

This is my version of the painting we did with John in his class using this approach:


As you can see the distant hills and cliffs recede off into the distance and there is a lot of atmosphere in the painting.

So the use of the Double Primary Palette can be highly effective.

I have been showing students in the Colour Mixing Course how to use this Double Primary Palette approach and how to create greater aerial perspective in your paintings.

If you have been painting for awhile and feel like you have a handle on the basics of painting then give this palette a try. Just remember to use your cooler colours in the background and use the warmer ones in the foreground.


How To Sell You Art Online

How To Sell You Art Online

Over the last five years of teaching people how to paint I have had many students who have wanted to sell their art online or through traditional venues.

Some just want to sell enough of their art so that they can pay for more art supplies. Art Supplies can get expensive if paint regularly so selling some of your work gives you cash flow to keep buying more art.

Others have wanted to earn a part time income from it. After all … who wouldn’t want to earn an extra $500 to $2,000 a month from the sales of their artwork? For a lot of people this represents a large amount of money and can help with the monthly budget, or allow you to afford some of those nice things in life that the current budget does not allow for.

And still many others have wanted, like me, to earn their full time income from their art. They love the creative process so much that all they dream about is producing their art all day long and earning a full time income from it.

For me that was a strong driving motive.

I used to day dream about getting consistent and reliable sales of my art so that I could replace my day job. It wasn’t until I developed a plan on how to get there that it started to happen.

So if you have a desire to earn an income from your art then this article will help you identify what you need to do and how you need to think about the process of making and selling art for income.

Sidenote – Some purists will tell you that artists should not concern themselves with the idea of money, sales, marketing and self promotion. They reason that if you just focus on the art and let someone else worry about selling it then your success is assured. This is true for about 0.5% of artists who make it to the top but not for the majority.

So lets look at what you need to think and do to create a consistent and reliable income from your art.

The Changing Art Market & What It Means To You

For a century or more the art sales market has been controlled by Galleries and large Auction houses like Sotheby;s, For most artists the goal was to find a good gallery to represent you and hold successful exhibitions. If you were good enough this was a sure path to success.

Many of my artist friends, some who have been professional artists for thirty years or more, made a living following this path.

To succeed in this system you had to be at the top of your game. Galleries had to make money so they were selective in who they could work with and rightly so. In effect though they became the gatekeepers of who made it in the art world and who didn’t.

Then everything changed.

The Internet has been busy disrupting practically every industry there is.

Look at Uber and the Taxi industry as a classic example. The old way of doing things is no longer relevant.

Blockbuster went from being a $6 Billion business to bankrupt in ten years because of the growth of the Internet and a little start up called Netflix rose to power in the same time frame. Incidentally the brains behind Blockbuster did not believe the market would pay for movies on a monthly subscription basis. They put their heads in the sand and refused to believe the changes would impact them.

The same thing is happening in the art world right now.

Galleries are closing as its no longer viable to keep the doors open for many. Good galleries remain and will always have a place in the market no doubt. Its just that the number of galleries available as venues for artists to sell their works has diminished significantly.

At the same time there are more artists than ever before.

In the USA alone more than 30,000 new graduates each year all have hopes and dreams of earning their living as artists. Combine that with the rise of the baby boomer generation and their new found love in art. The number of artists in the world is in the millions and a lot of us would love to be able to sell our artwork.

So fewer galleries (channels to the market) and more artists competing for visibility.

As with the Blockbuster Netflix example though … the decline in the gallery system has also seen the rise in online sales of art.

In a recent Forbes magazine article titled ‘Art Market Cooling, But Online Sales Booming’ they said this …

The art market is changing, and social media has become the primary way consumers discover art, according to a study commissioned by Invaluable. The survey found that nearly a quarter (22.7%) of art buyers find new works of art via social media, which edged out museums (20%) and galleries (15.9%) as buyers’ primary source of discovery. Millennials are leading this change, with 44.3% of young millennials (ages 18–24) and 33.8% of older millennials (ages 25–34) saying they discover art on social media. Millennials are also increasingly buying art online, viewing the purchasing of art as both a long-term investment and a unique experience.

Reference – https://www.forbes.com/sites/deborahweinswig/2016/05/13/art-market-cooling-but-online-sales-booming/#43d0b6936ec9 

It’s clear that online art sales is where the art market is shifting and when you think about it, it just makes a lot of sense.

Here is the exciting thing for us artists who are not in the top 0.5% … this shift in the art market puts the power back in our hands. For artists there has never been a better time in history than right now. The technology available to us online enables us to reach out around the world, attract an audience of fans for our art, and systematically lead them to purchase our art.

And if we do it right and put the right systems in place then we can create a consistent and reliable income stream from our art.

To do so though is going to take YOU taking control of your own art career.

The Rise of The ArtPreneur

Those artists who are doing well today and will continue to prosper into the future are what I like to call ArtPreneurs.

Art Entrepeneurs.

They are artists who love creating their art so much they look for ways to earn their income from it so they can create even more. And in the process they adopt entrepreneurial thinking to building their art careers.

ArtPreneurs recognise the following truths:

  • No one is going to come and make them successful so they need to take self-responsibility
  • In order to earn an income they need to sell their artwork
  • In order to sell their artwork they need to attract an audience for their work
  • In order to attract an audience they need to market their work and promote themselves
  • In order to do all of this they need to think of their art careers as a business

If you want to start selling your art, even if its just to make a few hundred dollars a month, then you need to start thinking and acting like you are in an art business.

That means you need to split your time between creating and business.

It also means you have to create product that there is a market for … or you have to build a market for the product you create.

Read that last line again.

Yes I did just call your artwork a product.

A business needs products that they can sell and if they do not have such a product they don’t stay in business long.

ArtPreneurs recognise that the artwork they produce is a product that needs to resonate with a marketplace who will buy it.

You don’t want to be like many artists I know who have a garage or store room full of art they can’t sell.

If you can make the shift though and start seeing yourself as an ArtPreneur and embrace the opportunities that online technology gives us then there has never been a better time in history. Any artists with a strong enough desire can rise from obscurity to earning a six figure income in time if they build a business around their art.

The opportunity is the same for all of us … the only difference will be who recognises it, develops a blueprint for their success, and then works hard enough to create a business around their art that earns them an income into the future.

In my case I went from doing my first oil painting in November 2010 to a full time income from my art in just six years. I worked out how I could leverage my art into multiple streams of income that is consistent and reliable.

You can do the same and reach whatever income goals you have if your deisre is strong enough and you find someone who can outline a blueprint for you to follow.

Lets now consider what you need to focus on as an ArtPreneur …

The Keys To Success As An ArtPreneur

There are a number of key areas to focus on in order to build a successful art business. The main ones I found to be most important are:

Key 1 – YOU

The first place to start is with YOU.

In order to create success in anything you need to have the right mindset and personality. So most of us need to work on ourselves first and foremost and put in place a program of self development.

If you want to sell your art then you need to ATTRACT and audience to you. In order to attract them you need to have an attractive personality. So the more you can do to work on developing an attractive personality the better.

In my case I joined Toastmasters (as one example) in order to develop more confidence in speaking to people. Being a natural introvert speaking to people was not my strong point so I had to work on it.

What do you need to work on?

Is it self belief? Are you too negative in your thinking? Do you resent others who are succesfull?

Success as an ArtPreneur requires a positive empowered mindset and a pleasing personality.

Key 2 – Your Plan

You need a plan to reach your income goals.

Start first with setting an INCOME TARGET.

In my case my first income target was $5,000 a month. I knew if I could consistently and reliably earn $5,000 a month then I could sack my boss and focus full time on my art.

What’s your INCOME TARGET? Without one you will be lost. You need a target to focus on. $5k became my single minded focus until I hit it and then re-adjusted the target.

When you know your INCOME TARGET you next need a SALES PLAN.

How many pieces do you need to sell each month to reach your income target?

Is it …

1 x $5,000 = $5k income?

or …

10 x $500 = $5k income?

or perhaps …

100 x $50 = $5k income?

What is your plan going to be?

Note – smaller pieces under $250 sell best online.

You need to develop a plan of how many pieces you will sell each month. For most a higher volume of smaller works at lower prices is the place to start. This will give you lots of practice creating your art and help you work out what the market responds to. It also gives you a greater chance of making sales … the more you have for sale the more chance you have of selling.

Key 3 – Production

If you are of the mindset that you need to wait for inspiration to strike before you can create your artwork then perhaps being an ArtPreneur is not for you.

You need a consistent studio practice where you produce more pieces each month than your sales plan calls for as most of us don’t sell everything we create.

That means you need to have set times where you are in the studio producing product.

You need to shut out all distractions.

Look for ways to create faster and being more productive.

Key 4 – Platform

Next you need a platform online from which to sell your Art.

If you want to sell lots of art then you need to have lots of art online with a BUY NOW button next to it. People often purchase art on the spur of the moment but if there is no way for them to click a button and enter their credit card details in then they are lost … the moment is gone and the desire fades.

Make it easy for people to purchase your art.

I can not tell you how many artists websites I have looked at that display this amazing array of works with no way to buy them.

So you need to build a PLATFORM from which to sell your artwork online.

It starts with a WEBSITE where all of your available art is listed with prices and buy buttons so someone can see your art and pay for it right there and then.

Without this PLATFORM for sales your chances of selling online are greatly reduced.

I have found WORDPRESS to be the best website management system and use it to run all of my art related websites. I manage them selves because I don’t want to have to pay someone every time I want to change something on the site.

I highly recommend you find and learn a website publishing system like WORDPRESS and build out your sales platform.

Key 5 – Audience

Next you need to start building an Audience.

These are people who love and follow YOU and your ARTWORK.

There is more than 2 billion people online today. Fortunately you don’t need to attract all of them. Just a few thousand raving fans is all you need.

Today through social media it is easier than ever to reach them and attract them to you. You can build a large following through your social media presence and then lead them back to your sales platform (website).

Engagement is key. You need to not only attract them but also connect and interact with them.

Now here is a big mistake I see many artists making on social media, especially Facebook. They are all promoting their art to each other. Now some artists do buy art no doubt. But if all you do is share your art in posts to groups of artists then you limit your market considerably.

There are so many sites, places and ways to reach an audience online … I recommend starting with just a few. Facebook, YouTube and Instagram is where I suggest you focus.

So you want to build an audience through your social media channels.

You also want to build an EMAIL DATABASE as well. Email marketing is still one of the most powerful ways to reach your audience and make sales.

Also consider this … there are lots of online sales sites artists can use. Sites like eBay, Etsy, Daily painting sites, online galleries all offer the opportunity to sell your art online. The way I view these is as part of my marketing to build my audience. There are buyers of art on these sites so use them to get visibility of your art and grow your audience.

Key 6 – Promotion

Now you have an audience growing who love YOU and your ARTWORK you need to promote to them.

This is the part artists dislike but its only because you are thinking about it all wrong.

Here is a simple plan you can follow that is easy to do and your audience will love you for it. I have found that the general non-artist but art loving public are fascinated by artsists. They have this romantic view of artists and their world. So you can promote in such a way that feeds that view and they will connect with you even more.

So a simple plan is this …

Plan to create a release work in a series. Four times a year. Each series might have 20 to 30 pieces in it based around a theme.

Spend a month or two creating the work for the series.

And document every step.

Take photos of your work in progress. Write blog posts about the ideas behind each piece, why you created it and what your creative process is. Record videos on your phone of you talking about the work in progress and some of the finished works.

In other words create content around the series you are working on.

And feed that content to your growing audeince in the lead up to the launch of the series of work.

Then hold an online exhibition of your new series which is closed to the general public but your audience gets two week access. Combine that with a discount code valid for the two weeks.

This will stimulate sales of your work.

You see … promotion can be fun and engaging for your audience if you do it right.

Key 7 – Leverage

When you have the following 6 keys in place then its time to look for leverage.

You need to look for ways to earn multiple streams of income from each piece of artwork you create.

If you just create and sell original artwork then you never build an asset base in your business apart from your audience.

So every piece you do make sure you take high quality photos at a high resolution. And catalogue every piece.

You can then use the images, as you retain the copyright, to create additional products you can sell.

There are a ton of options available today which is part of the reason I say its the best time in history for artists.

Firstly there is a huge market for licensed artwork. Corporates will pay money to license images from artists to use in their products. Many artists make their full time income from this alone.

Secondly the print on demand industry has opened opportunitites to merchandise your art into additional products like pillow covers, iphone covers, notepads, placemats and more. This market is ideal for creating gifts with your artwork on it. These types of products are an ideal entry point or introduction to your art for many new buyers. Put these buyers onto your database and lead them to purchase more expensive originals in time.

Thirdly the print market. Sites like Fine Art America make it possible to sell unlimited framed prints of your work.

Fourthly teaching how you create a piece of art. There is a massive growing market of people who want to learn how you create your artwork. You can created DVD’s, online course, books, art classes, and more teaching how you create each piece.

These are just some of the ways you can create leverage.

There are many other income streams you can develop as well. Everything from sponsorship, publishing deals, to building income through sites like Patreon and more. You just need to open your mind to possibility however you need to master the other keys first. Having a huge audience opens the door to greater leverage.

The First Step In Becoming An ArtPreneur

The information in this article is a high level overview. Clearly you will need to dig deeper into each of these keys and really master each of them one by one to build a solid consistent and reliable income from your art.

Any one can load a piece of their art on Facebook or Etsy and make a one of sale.

But building a long term income stream, in other words a successful art business, takes more skill, knowledge, effort and focus.

It can be done and many artists are doing it right now.

Twenty years ago I would have had no hope in becoming a full time artist and earning a six figure income from my creativity. No hope because my art is just not good enough to get into top galleries and have sell out shows yet. Today its entirely possible for me and you because of the doors being opened up through technology.

The first step in you becoming an ArtPreneur is you making the decision and committment to do it.

You have to decide that this is what your future path will be.

If you make a firm decision that no matter what happens you will figure out the way to become an ArtPreneur and reach your income targets then you can do it.

Everyones path will be different.

We all create different art so we will need to build our art business around our art.

However there are certain fundamentals you need to follow.

There is a blueprint for success you can follow that will fast track your learning curve.

I hope this article is the spark for you to becoming an ArtPreneur like I have.

Note – If you need help with becoming an ArtPreneur then you may be iterested in joining my private coaching group. It’s a a 12 week coaching program where I walk you through the process of starting your ArtPreneur business following the keys we talked about above. It’s particularly focused on selling art online. If you are interested in joining then email me at rodmooreart @ gmail.com and put ‘ArtPreneur Coaching Group’ in subject line

I have recorded an overview video and map of how to sell your art online:


To watch the video overview and download the blueprint visit http://www.SellingArt.Online