46963_542051595863708_1393676155_n

Starting An Art Teaching Business

Starting An Art Teaching Business

Learn-how-to-paint-in-oils

One of the best things I have ever done is to start Moore Art School.

Teaching others how to paint, and then seeing them grow and develop as artists through your teaching, is one of the most rewarding careers you can have.

In this article I want to share with you some insights into what it takes to start and run an art teaching business. If you have considered teaching art or starting your own art school then you will want to read every word of this.

The one big take away that I want you to get is that there has never been a better time in history for artists to start teaching art, and with the right guidance you can achieve what ever level of success you desire.

10492231_638692052884265_7386293556360343548_n

So let’s start out by asking the most important question of all …

Is Starting An Art Teaching Business Right For You?

It’s important that you think about this.

In order to achieve success you have to be a good fit for teaching art.

First you need a passion for art. If you are a creative person and you love to paint, draw or sculpt then you may be well suited for it.

If teaching art is right for you then its likely that right now all you want to do is create and you daydream about it all the time. And every chance you get you are creatig something.

But the passion for art alone is not enough.

The second key I have found is you have to enjoy working with people. Teaching art is a people business. You will find yourself working closely with students as you help them to learn to paint.

Being personable and relatable helps as it will attract more students to you.

The third key consideration is that teaching art is a business. Now you don’t have to be a hardcore business minded person, however you do have to be mindful that as it is a business you are going to need things like marketing and sales systems to achieve success.

So those are the three things you want to consider:

1/ Do you have the passion for art?
2/ Do you enjoy working with people?
3/ Can you see yourself running a small business?

If you can say YES to each of these then you are on the right track.

Sidenote – Starting an art teaching business is definitely not a get rich quick type of program. If your primary motive is to make money then it probably won’t work out for you.

Now if you have decided that starting and running an art teaching business is for you then let me share with you …

The Number One Key To Success

The number one thing that will determine if you are successful or not in the long run is YOU!

Starting a business and making it successful all comes down to YOU.

When you make the decision to start an art teaching business you take on the responsibility for its success or failure 100%. Sure you can get help and guidance along the way however you are the one who has to get up every day and make it happen.

A big part of this then is investing in the development of yourself.

First your mindset. You need to have an empowered mindset and positive self belief to make it work. So you may need to spend time in personal development.

Personally I spend a lot of time improving myself. For instance I attend Toastmasters regularly to learn how to improve my public speaking ability.

Secondly your skill as an artist.

It is important that you constantly work on developing and improving your skills as an artist. That means continuing to take workshops, courses and of course lots of practice painting.

One golden rule that I have always believed in is you want students to invest in doing your art classes and workshops then you need to be convinced enough of the value in doing so by investing in them yourself.

Personally I take a number of workshops each year with world renowned artists like Kasey Sealy, John Wilson and others.

But what a lot of people don’t know is that I also am a member of a number of online Ateliers and I spend time each day working through these master lessons.

Let me repeat myself then … YOU are the number one factor in whether you will be a success or not. So you need to always be working on you and your mindset and skills.

The Opportunity For Art Teachers

Learn_To_Paint_E12_S6

The opportunity to teach art has never been better in the history of the world. Right now artists have a unique opportunity to start and launch an art teaching business and enjoy success like never before.

Problem is most are not aware of it.

Why?

The Internet has created incredible opportunities for people like you and I.

Twenty years ago it would not have been possible for me to run a successful art business. But because of the Internet you and I can live our dreams of earning an income from our art.

The Internet has done two things:

1/ It has increased the interest in learning to paint. That combined with the baby boomer generation. So there are more people than ever before wanting to learn to paint.

2/ Reach – One of the biggest challenges with any business is being able to attract new customers to you. Now with the Internet that is so much easier. When you learn to embrace social media like Facebook and YouTube you can reach out to new students and attract them to you.

So the opportunity has never been better.

And you can choose to either just teach classes in your local area, or teach online, or do both.

Personally I do both as I like the idea of tapping into a global marketplace with the online model, and I also like the interaction of running classes as well.

The opportunity has never been better than it is right now so if you are thinking of starting then do it right now while it is so good.

Who Will You Teach?

Art-Class-Photos

This is a big question you need to answer.

Who are you going to teach in your new art teaching business?

There are lots of options:

– Kids Art Classes
– Adult Art Classes
– Corporate Team Building Classes
– Art Parties
– Paint & Sip Classes
– Advanced to Professionals

And what skill level will you teach? Beginners, Intermediate, Advanced?

Personally I think the greatest opportunity is in teaching adults who are beginners to intermediate level.

This is by far the biggest market, the easiest to reach and the easiest to teach.

Once you choose a market then I recommend you focus all of your efforts on that one market. Get good at this one market first before entering others.

How Will You Teach Them?

In my early days of wanting to learn to paint I attended lots of different art classes and workshops.

Some with local artists and some with world renowned high profile artists.

And I quickly came to the conclusion that great artists do not necessarily make great art teachers.

I encountered many different approaches including:

* Do your own thing and I will come aroud and see you (maybe!)
* Demonstration of a painting (but really poor explanation)
* Theoretical (Too much theory but little painting done)
* Entertainer (Artist entertains but does not explain)

And much more.

What was missing from most of the classes and workshops was a method of teaching that helped students get results.

Think about it logically … doesn’t it make sense that you want those attending your class or workshop to walk away from the day with a finished painting they are really proud of?

If you can help them achieve that then doesn’t it also make sense that they are far more likely to book into more classes in the future?

So you need a method of teaching that helps them get a finished result.

You can not just wing it as an art teacher and hope for the best … though many have tried this approach.

What Will You Teach Them?
1469867_577289532339914_587229086_n

Once you know who you will teach and how you will teach them you now need to decide what you will teach them.

What medium? Oils, Acrylics, Watercolours, Mixed Media?

And what subjects will you teach them?

Will it be landscapes, seascapes, abstract, portraits, pets, cityscapes?

These are important decisions as the right projects will attract students to you and the wrong ones will not.

Knowing what projects to teach is vital to your success.

By way of example I started out teaching the wet on wet oil painting method.

That was a challenge. After about a year I decided to try teaching a class in acrylics. Then I quickly realised that when teaching beginners it is far easier to do so in acrylics than oils.

Once I made the switch things quickly improved.

It’s Not Just About The Art

I mentioned earlier that you have to appreciate that if you start an art teaching business it is a business.

So you need to learn about starting a running a business as well.

By far the most important part of this is the marketing side of it.

You need to have the right marketing to attract students to you.

It doesn’t matter how good an artist you are … if you can’t market in a way that attracts students then you won’t achieve success.

Artists are not traditionally great at the sales and marketing side of things.

The good news though is that it does not have to be that hard. When you get the right guidance and follow a proven blueprint for success then you can achieve good results from marketing as well.

Expanding Your Business Online

For most people I recommend starting your art teaching business in your local area.

Get some consistent classes up and running and learn how to help your students get good results from your classes and workshops.

From there though you should also consider expanding online.

Right now there are artists making full time livings from sites like YouTube, Patreon, Udemy and more.

When you learn how to create online courses and projects then you can expand exponentially as you tap into a global auidence. There are 2.5 billion people online right now. A massive market.

So developing the online side of your business can help you grow and create new income streams for you.

This is certainly an area that Moore Art School is pushing into further. Having had more than 15,000 students go through our online courses now we are just barely scratching the surface of what is possible.

What About Art Teacher Qualifications?

A question that often comes up is what qualifications do I need to start?

The truth is you don’t need any if you follow my model.

If you want to teach in a school environment like High School for instance and get a job doing this then yes you probably need a teaching degree.

But to start your own art teaching school you do not need any qualifications at all.

Having said that I do recommend getting a certification as an art teacher.

That is how I started. I enrolled in a certification program, did the exercises and assignments and became certified in their method.

It gave me more confidence to make a start and it gave me the rights to represent their method of teaching in my marketplace.

Even though I changed after a year of teaching their method I still think it was invaluable for me to get started.

So I do recommend that you start in a similar way.

Investigate the various certification programs that are out there and decide on the best fit for you. Be aware thought that most do not cover the all important subjects of the business side of art teaching, or sales and marketing.

It’s A Marathon Not A Sprint

46963_542051595863708_1393676155_n

One thing I want to point out is that starting and running a successful art teaching business is a marathon not a sprint.

What I mean by that is that if you expect overnight success with it then you might end up disappointed. It takes time to build up so you need a long term view.

Think about building up success over a 3 to 5 year period of time. Many think in terms of 3 to 5 months but truth is it will take you this long to get started and to start finding a few regulars.

Now you can earn an income along the way … but to build a solid successful business as an art teacher will take time. Be patient and be consistent in your efforts.

I started doing it part time while working full time in jobs. I did this for several years before going full time.

So take a long term view of it and through consistent and persistent action you will get there. Over time the law of compounding efforts will start to work in your favour.

Teach The Moore Method of Painting

Over the last six years I have had the good fortune to teach hundreds of students in one day workshops and more than 15,000 online.

During that time I have worked on developing a methodology of teaching beginners that gets results. That takes a beginner from never having picked up a brush before to being able to finish their first painting that they are proud of.

The Moore Method of Painting has now been proven to work around the world not just in the classes I have taught, but in classes taught by Moore Certified Instructors in Australia, New Zealand, Ireland, UK and Saudi Arabia.

The advantage of the Moore Method of Painting is that it simplifies the process of learning to paint down into three colours, three brushes and three steps. This makes it easier to teach those just starting out.

Right now we are looking to expand to even more countries around the world.

I am on a personal mission to spread the Moore Method globally and to reach as many people as possible and help them fulfill their dream of learning to paint.

If what you have read in this article resonates with you and you want to find out more than request an information kit and join us on the upcoming Webinar ‘Starting An Art Teaching Business’

Find out more about the Moore Certified Instructor program – http://www.MooreArtSchool.com/mci

Register for the coming Webinar here – http://mywebinars.net/start-an-art-teaching-business/

20170421_152213

Gympie Art Class at Quartz Hub

Gympie Art Class At Quartz Hub

 

E11 - Sunset Outback

Learn to Paint – Episode 11 Preview

Learn to Paint – Episode 11 Preview

Learn to Paint – Episode 11 Preview “Outback Sunset”

This is a preview of a recent project for our Learn To Paint Club members. It is a simple easy to paint project designed for beginners which anyone can do. The project is done in acrylics but easily adapted to oils. Have a go at this one and I am sure you will be happy with the result.

Join The Learn To Paint Club For $1

Right now there is a limited opportunity to join the Learn To Paint Club for a $1 trial. You will get access to the full version of the project above plus lots of other great painting projects.

easy_chocolate_cake_31070_16x9

Baking Cakes Without A Recipe?

Imagine trying to learn how to cook a beautiful cake or dinner without understanding the basics of cooking or following a recipe.
 
Even worse can you imagine hiring a builder to come and build an extension on your house if they didn’t know what a hammer is or how to use it? You would think twice about it right?
 
Amazingly though this is what happens with a lot of us who start on the journey of learning to paint. We simply put some paint on the palette, dab our brush in and wave it at the canvas hoping and expecting that will paint our masterpiece.
 
Sadly most of us don’t and many quit as a result thinking they have no natural talent.
 
The truth is any one can learn to paint but there are certain fundamental skills and knowledge you must learn to become a good painter.
 
Not the least of these is of course COLOUR and how to mix it.
 
Trying to do a good painting without understanding colour and how to mix it is very much like trying to bake a cake without knowing what ingredients to use and what recipe to follow.
 
So given that COLOUR is such a vital part of creating a good painting it is vital you understand COLOUR and how to mix and apply it for the best effect. I’m sure you will agree.
 
That’s why I am about to launch our new 6 week COLOUR course.
 
It’s designed to teach you all you need to know about colour and also to give you practical exercises to do so that you not only know what you need to but can apply it as well.
 
The 6 week course starts on 12th April.
 
It will be launching tomorrow and if you join the COLOUR course between now and the 12th April will get the EARLY BIRD price of 50% off.
 
Look out for an email and notification from me tomorrow.
 
I am excited about the COLOUR course as I know it will help you improve.
 
Let me know if you are excited to join us as well.

Facebook_Ad_LTP

Four Phases of Learning to Paint

Four Phases of Learning To Paint

When learning to paint there are four phases you go through.

Actually this is true of learning anything.

Its important to know what these four phases are and have a clear understanding of where you are right now. Where you sit within these four phases will determine what you need to focus on in order to improve.

When learning to paint we all start pretty much in phase 1.

And most of us have a goal to transition to phase 4.

So let me explain these four phases to you, and remember these apply to anything you want to learn but are very applicable to learning to paint.

Phase 1 – Unconscious Incompetence

In phase 1 you are incompetent. In other words you have no skills in the thing you are wanting to learn. You also have no knowledge of the fundamentals you will have to learn.

This is where all beginners start before we pick up a brush yes?

No skill and no knowledge.

But here is the real key … in this phase we are also unconscious of our own incompetence.

We don’t even know what we don’t know.

When it comes to painting, if you have never picked up a brush before then you are probably not even aware that there are different brushes for different applications.

With no knowledge of the thing you are trying to learn you don’t even know where to start because you don’t even know the beginning point.

Sadly most people who have a desire to learn to paint are in phase 1 and not even aware of it. So they often make comments like ‘I can’t even draw stickmen haha’ or ‘I have no artistic talent at all’. So they don’t even try which is the really sad part. They defeat themselves before finding out what they don’t know.

If your desire to learn to paint is sufficient though you can quickly move to phase 2

Phase 2 – Conscious Incompetence

In phase 2 you start to become aware of all of the things you need to know and the skills you need to acquire … but you are still largely incompetent as far as practical application goes.

So you become aware of things like:

* Composition
* Different paint mediums – oils, acrylics, watercolour
* Brushes to use
* Painting surfaces
* Mixing colours
* Tones, Values, Hues & Saturation
* Blending
* Cross hatching
* Glazing

and on and on. At this point you realise there is a lot to learn to become a good artist.

And because your awareness is raising, you are becoming consciously aware of the skills and fundamentals you need, but your still largely incompetent in application … guess what happens?

Yes … frustration, self doubt, anger, despair, self criticism, and a desire to give up mixed with a desire to keep going.

At this point many quit.

Don’t let that be you … recognise if you are in this phase and keep going because if you can move to phase 3 then everything changes.

Incidently I think this phase 2 period is the longest and most challenging for the vast majority of aspiring artists. If you are in this phase then just stick at it and you will eventually break through to phase 3.

So how do you achieve this breakthrough and move to phase 3?

You need to spend time acquiring the right skills and knowledge and then practice them. Do a hundred paintings. Experiement with ths skills you learn. Try different concepts and ideas. Find a good teacher who underestands how to teach painting and follow everything they do. Practice, practice, practice until you feel the shift from incompetent to competent starting to happen.

A word of warning – make sure you do learn the skills and fundamentals first though before you do a lot of practice or you might wind up doing a lot of practice of the wrong things.

Phase 3 – Consciously Competent

Phase 3 is the breakthrough level that changes everything. In this phase you are conscious of what you need to know and do because you have taken the time to learn and study.

And you have applied this knowledge enough that you are now starting to become competent.

Your paintings are improving and you are noticing the improvement.

At this point you might be entering paintings into local art shows and maybe even selling a few paintings here and there.

You are becoming a good to very good artist and you get lots of positive feedback.

This is an enjoyable phase to be in because you know that you know what to do to produce a good painting and you can do so consistently.

And most rewarding is you have started to develop your own style.

But here is the trap with Phase 3 … you are still having to think about what you are doing.

So you are still making conscious decisions such as thinking through what shade of green you need for the middle distant hills and how to mix it. In Phase 1 you wouldn’t even know that it was something to think about. In Phase 2 you would know you need to mix a green but you would become frustrated by the muddy green you ended up with. Now in phase 3 you know you need a middle distant tone green and you think through how to mix it and you do.

But you still have to think about it.

As you transition through phase 3 and into phase 4 you think about it less and less.

Phase 4 – Unconsciously Competent

In phase 4 you have become unconsciously competent.

In fact you are probably highly competent with a high level of skill and knowledge.

But you never even think about it.

You just do it.

You mix colour effortlessly.

You form perfect compositions naturally.

And great painting roll of the easle with ease.

And anyone who sees you paint or one of your paintings rightly sees you as a great artist.

You know longer think about what you are doing it just flows. It’s almost like you are painting intuitively or channeling your inspiration and creativity.

This is where you become a true artist.

This is the level where your creativity flows.

This is the level of artist most of us aspire to and want to learn from.

There is just one problem.

By the time most artists get to this level they are unconscious of their own competence.

They have forgotten most of what they have learned.

And so they have trouble articulating what they do and breaking it down for those in Phase 1 and 2.

Hopefully understanding the four phases of learning helps you to get clear on where you are in your journey to learn to paint?

It goes along way to understanding why its so hard to learn to paint when most of the really good painters have trouble breaking down what it is they do.

So I have written this article because I know most who will read it will be in phase 1 and 2.

And if thats you then understand the struggle to learn is normal. The frustration and self criticism is something we all go through.

Just keep at it.

Learn more.

Study the fundamentals.

And practice them more.

In time you will transition into a phase 3 painter and you will love it when you do.

My mission is to help people like you move to phase 3 as easily and as efficinetly as possible.

It’s up to you to move from phase 3 to 4 and that’s a lifetime journey.

So if I were you right now then I would re-read this and then get clear on where you are at the moment.

Phase 1, 2 or 3?

Then when you are clear decide on a path to get through to phase 3 and ultimately phase 4.

There is no rush and its not a race as we are all on our own journeys.

Most important have fun and enjoy it even when you feel the frustration of levels 1 and 2

class no 2

Our First Art Teacher In Ireland

class no 2

Our First Moore Certified Teacher In Ireland

A huge congratulations to Anne who is our first ever Moore Certified Instructor in Ireland.

She has completed the MCI program and launched Dingle Art School.

As you can see from her early students above she is already doing a terrific job teaching people to paint using the Moore Method of Painting.

I thought you might be interested in her feedback on the Moore Certified Instructor program:

Moore Art School afforded me the opportunity to dismiss misconceptions about painting. By following the Moore Method I could plan in a logical sequence what I wanted to achieve and actually succeed! I have been trying to paint for over thirty years, never with confidence. Now I can plan a painting from scratch.

I take photos and use them to create a painting. The sense of achievement is unreal!

Then I also have successfully relayed this information to others, which adds a whole new dimension. I can teach because of the Moore Method and I can make money!!

Even though I have been dealing with Marketing for years I really learnt a succinct approach to it and I am in the process of developing my Major Marketing Plan. The guidance offered plus the possibility of using the Moore approach to websites and Social Media is second to none.

So I look forward everyday to developing further in conjunction with Moore Art School

Great feedback right?

I have no doubt Anne and the Dingle Art School will go on to great success.

Clearly the Moore Method of Painting works and MCI program is simply the best program to help you launch your own Art School.

Are you ready to get started?

Are you ready to start building your art school?

If you are ready and want to join us in the MCI program then I have a few spots left in our payment plan program.

Want to find out more?

Click Here To Learn More About The MCI Program

Oh by the way … Anne finished the MCI program in about 3 months. So in 3 months from today you could be up and running if you wish in your own art school. You have up to 18 months to complete the course though if you want to go a little slower.

Artists Palette

Colour

One of the most essential skills for an artist is knowing how to mix colours. A lot of beginners struggle with this and get lost. So their colour becomes mud.

Sound familiar?

This is why as part of the Moore Method of Painting we start with three colours for beginners:

– Blue
– Red
– Yellow

When you limit your palette to just these three primary colours you have no choice but to learn how to mix your secondary and tertiary colours. This skill is a foundation skill of all good artists.

The Moore Method is effective for beginners because it reduces the amount of options you have to mix on your palette. The average beginner goes into an art supply store and randomly selects colours without fully understanding how to use them, how to mix them, what to mix them with, and when to use them.

Confusion and frustration is usually the result. Muddy colours often wind up being on your palette and end up on your canvas. If this is a problem for you then go back to a simple palette.

In the process of learning how to mix colour you want to understand:

– Hue
– Saturation
– Values
– Temperature

Applying these ideas to your basic palette will automatically make you a better painter and your paintings will start to take on a more unified cohesive look about them.

As you progress you can then add to your palette. But what to add I hear you ask?

For a more experienced artist who knows who to mix paint and understands the above concepts you then want to progress to a palette that has:

– Warm Blue
– Warm Red
– Warm Yellow

– Cool Blue
– Cool Red
– Cool Yellow

Expanding your palette in this manner gives you unlimited possibilities.

The next logical question then is what blue, red and yellow should I use in my basic palette?

Well that depends on what you are painting primarily.

At Moore Art School I recommend a palette that lends itself to painting landscapes and seascapes:

– Ultramarine Blue
– Alizarin Crimson
– Yellow Ochre

The blue and yellow in this palette are warmer and the red cooler.

This palette is ideal for landscapes as it allows you to paint a muted grey tone to the landscape (which is what it mostly is) and then punch up the colours for the focal point.

So if you are starting out, or been painting awhile and wanting to improve, then I can not stress enough the importance of learning about colours, how to mix them, and how to use the concepts of saturation, temperature etc to maximum effect.

I am thinking about creating a small course that talks about all of this … if there is enough interest.

Is this something you would be interested in? If so please leave a YES in the comments so I know you are interested. If there is enough interest I will get to work on creating the course.

First Moore Certified Instructor in Saudi Arabia

Our first Moore Certified Instructor in Saudi Arabia.

Nada

Congratulations to Nada Suleimani who has worked really hard to achieve her certification. She is now qualified to teach the Moore Method of Painting to students in her country and online. It hasn’t been easy for Nada as she was met with some challenges along the way however she persisted and has achieved some great results with her first students. Well done Nada.

unnamed (2)

Here is what Nada had to say about the Moore Certified Instructor program:

This course was with a good teacher
I learned from him new approach in painting
It made me sure that their is nothing wrong in my paintings and add confidence in my work
Marketing wise it guides me through the first steps
Helped me to know the step by step guide for work shops
How to judge good from bad art
Learned the time frame how to finish a paint in 2 hours
How to paint out door
How to create my own projects

unnamed

Well done Nada we are very proud of you and happy to welcome you as our newest certified instructor of the Moore Method.

unnamed (1)

Find out more at http://www.MooreArtSchool.com/mci/

Jola Kedra

Student Painting – Jola Kedra

Jola Kedra

 

One of the reasons I absolutely love teaching painting is getting sent emails like the one I just got from Jola Kedra. Jola first took our free five day course to learn about the Moore Method of Painting. She then got all of our painting courses and joined up to the Learn To Paint Club.

Here is what Jola said in her email:

Hi Rod,

I am not sure if I am finished with this one or not yet but that is where I left it last night. I just wanted to share my thrill of finding your school and following your methods of teaching.

I have been painting, mostly tutorials, for a year and a half now. There is a galore of the books and stuff online, but some are total waste of time. Your is so far not. On the contrary, you’re an excellent teacher, clear, simple, concise and easy to follow. Teaching is an art in itself.

Also, I can’t believe you’re a one person business. You film yourself, edit, promote and sell it. Wow! Great inspiration for people like me.

As a kid I dreamed of being an artist but… life took me a different path and I haven’t done anything for some forty years. Going through some not so great time of my life and probably subconsciously, looking for a mental lift from my black, deep hole of hopelessness and despair, I started doodling and soon figured out that I don’t have to wait till I retire to go back to my dreams.

But, yes I have to work to afford pursuing this lost dream of mine, so I don’t have a lot of spare time. Your method is straightforward and makes the use of my time very efficient. Also, the acrylic painting done your method has a fresh, not overworked and overdone look.

Thank you!

Jola Kedra

New Studio Tour Walkthrough

Moore Art School Studio Tour

I decided to do this walk through video of Moore Art School studio. About four years ago I did a similar one which has proven to be one of my most popular videos.

A lot has changed since then. So I thought I would do an update video for you.

Mentioned in the video:

And here is the original video for your entertainment 🙂