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Starting An Art Teaching Business

Starting An Art Teaching Business

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One of the best things I have ever done is to start Moore Art School.

Teaching others how to paint, and then seeing them grow and develop as artists through your teaching, is one of the most rewarding careers you can have.

In this article I want to share with you some insights into what it takes to start and run an art teaching business. If you have considered teaching art or starting your own art school then you will want to read every word of this.

The one big take away that I want you to get is that there has never been a better time in history for artists to start teaching art, and with the right guidance you can achieve what ever level of success you desire.

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So let’s start out by asking the most important question of all …

Is Starting An Art Teaching Business Right For You?

It’s important that you think about this.

In order to achieve success you have to be a good fit for teaching art.

First you need a passion for art. If you are a creative person and you love to paint, draw or sculpt then you may be well suited for it.

If teaching art is right for you then its likely that right now all you want to do is create and you daydream about it all the time. And every chance you get you are creatig something.

But the passion for art alone is not enough.

The second key I have found is you have to enjoy working with people. Teaching art is a people business. You will find yourself working closely with students as you help them to learn to paint.

Being personable and relatable helps as it will attract more students to you.

The third key consideration is that teaching art is a business. Now you don’t have to be a hardcore business minded person, however you do have to be mindful that as it is a business you are going to need things like marketing and sales systems to achieve success.

So those are the three things you want to consider:

1/ Do you have the passion for art?
2/ Do you enjoy working with people?
3/ Can you see yourself running a small business?

If you can say YES to each of these then you are on the right track.

Sidenote – Starting an art teaching business is definitely not a get rich quick type of program. If your primary motive is to make money then it probably won’t work out for you.

Now if you have decided that starting and running an art teaching business is for you then let me share with you …

The Number One Key To Success

The number one thing that will determine if you are successful or not in the long run is YOU!

Starting a business and making it successful all comes down to YOU.

When you make the decision to start an art teaching business you take on the responsibility for its success or failure 100%. Sure you can get help and guidance along the way however you are the one who has to get up every day and make it happen.

A big part of this then is investing in the development of yourself.

First your mindset. You need to have an empowered mindset and positive self belief to make it work. So you may need to spend time in personal development.

Personally I spend a lot of time improving myself. For instance I attend Toastmasters regularly to learn how to improve my public speaking ability.

Secondly your skill as an artist.

It is important that you constantly work on developing and improving your skills as an artist. That means continuing to take workshops, courses and of course lots of practice painting.

One golden rule that I have always believed in is you want students to invest in doing your art classes and workshops then you need to be convinced enough of the value in doing so by investing in them yourself.

Personally I take a number of workshops each year with world renowned artists like Kasey Sealy, John Wilson and others.

But what a lot of people don’t know is that I also am a member of a number of online Ateliers and I spend time each day working through these master lessons.

Let me repeat myself then … YOU are the number one factor in whether you will be a success or not. So you need to always be working on you and your mindset and skills.

The Opportunity For Art Teachers

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The opportunity to teach art has never been better in the history of the world. Right now artists have a unique opportunity to start and launch an art teaching business and enjoy success like never before.

Problem is most are not aware of it.

Why?

The Internet has created incredible opportunities for people like you and I.

Twenty years ago it would not have been possible for me to run a successful art business. But because of the Internet you and I can live our dreams of earning an income from our art.

The Internet has done two things:

1/ It has increased the interest in learning to paint. That combined with the baby boomer generation. So there are more people than ever before wanting to learn to paint.

2/ Reach – One of the biggest challenges with any business is being able to attract new customers to you. Now with the Internet that is so much easier. When you learn to embrace social media like Facebook and YouTube you can reach out to new students and attract them to you.

So the opportunity has never been better.

And you can choose to either just teach classes in your local area, or teach online, or do both.

Personally I do both as I like the idea of tapping into a global marketplace with the online model, and I also like the interaction of running classes as well.

The opportunity has never been better than it is right now so if you are thinking of starting then do it right now while it is so good.

Who Will You Teach?

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This is a big question you need to answer.

Who are you going to teach in your new art teaching business?

There are lots of options:

– Kids Art Classes
– Adult Art Classes
– Corporate Team Building Classes
– Art Parties
– Paint & Sip Classes
– Advanced to Professionals

And what skill level will you teach? Beginners, Intermediate, Advanced?

Personally I think the greatest opportunity is in teaching adults who are beginners to intermediate level.

This is by far the biggest market, the easiest to reach and the easiest to teach.

Once you choose a market then I recommend you focus all of your efforts on that one market. Get good at this one market first before entering others.

How Will You Teach Them?

In my early days of wanting to learn to paint I attended lots of different art classes and workshops.

Some with local artists and some with world renowned high profile artists.

And I quickly came to the conclusion that great artists do not necessarily make great art teachers.

I encountered many different approaches including:

* Do your own thing and I will come aroud and see you (maybe!)
* Demonstration of a painting (but really poor explanation)
* Theoretical (Too much theory but little painting done)
* Entertainer (Artist entertains but does not explain)

And much more.

What was missing from most of the classes and workshops was a method of teaching that helped students get results.

Think about it logically … doesn’t it make sense that you want those attending your class or workshop to walk away from the day with a finished painting they are really proud of?

If you can help them achieve that then doesn’t it also make sense that they are far more likely to book into more classes in the future?

So you need a method of teaching that helps them get a finished result.

You can not just wing it as an art teacher and hope for the best … though many have tried this approach.

What Will You Teach Them?
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Once you know who you will teach and how you will teach them you now need to decide what you will teach them.

What medium? Oils, Acrylics, Watercolours, Mixed Media?

And what subjects will you teach them?

Will it be landscapes, seascapes, abstract, portraits, pets, cityscapes?

These are important decisions as the right projects will attract students to you and the wrong ones will not.

Knowing what projects to teach is vital to your success.

By way of example I started out teaching the wet on wet oil painting method.

That was a challenge. After about a year I decided to try teaching a class in acrylics. Then I quickly realised that when teaching beginners it is far easier to do so in acrylics than oils.

Once I made the switch things quickly improved.

It’s Not Just About The Art

I mentioned earlier that you have to appreciate that if you start an art teaching business it is a business.

So you need to learn about starting a running a business as well.

By far the most important part of this is the marketing side of it.

You need to have the right marketing to attract students to you.

It doesn’t matter how good an artist you are … if you can’t market in a way that attracts students then you won’t achieve success.

Artists are not traditionally great at the sales and marketing side of things.

The good news though is that it does not have to be that hard. When you get the right guidance and follow a proven blueprint for success then you can achieve good results from marketing as well.

Expanding Your Business Online

For most people I recommend starting your art teaching business in your local area.

Get some consistent classes up and running and learn how to help your students get good results from your classes and workshops.

From there though you should also consider expanding online.

Right now there are artists making full time livings from sites like YouTube, Patreon, Udemy and more.

When you learn how to create online courses and projects then you can expand exponentially as you tap into a global auidence. There are 2.5 billion people online right now. A massive market.

So developing the online side of your business can help you grow and create new income streams for you.

This is certainly an area that Moore Art School is pushing into further. Having had more than 15,000 students go through our online courses now we are just barely scratching the surface of what is possible.

What About Art Teacher Qualifications?

A question that often comes up is what qualifications do I need to start?

The truth is you don’t need any if you follow my model.

If you want to teach in a school environment like High School for instance and get a job doing this then yes you probably need a teaching degree.

But to start your own art teaching school you do not need any qualifications at all.

Having said that I do recommend getting a certification as an art teacher.

That is how I started. I enrolled in a certification program, did the exercises and assignments and became certified in their method.

It gave me more confidence to make a start and it gave me the rights to represent their method of teaching in my marketplace.

Even though I changed after a year of teaching their method I still think it was invaluable for me to get started.

So I do recommend that you start in a similar way.

Investigate the various certification programs that are out there and decide on the best fit for you. Be aware thought that most do not cover the all important subjects of the business side of art teaching, or sales and marketing.

It’s A Marathon Not A Sprint

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One thing I want to point out is that starting and running a successful art teaching business is a marathon not a sprint.

What I mean by that is that if you expect overnight success with it then you might end up disappointed. It takes time to build up so you need a long term view.

Think about building up success over a 3 to 5 year period of time. Many think in terms of 3 to 5 months but truth is it will take you this long to get started and to start finding a few regulars.

Now you can earn an income along the way … but to build a solid successful business as an art teacher will take time. Be patient and be consistent in your efforts.

I started doing it part time while working full time in jobs. I did this for several years before going full time.

So take a long term view of it and through consistent and persistent action you will get there. Over time the law of compounding efforts will start to work in your favour.

Teach The Moore Method of Painting

Over the last six years I have had the good fortune to teach hundreds of students in one day workshops and more than 15,000 online.

During that time I have worked on developing a methodology of teaching beginners that gets results. That takes a beginner from never having picked up a brush before to being able to finish their first painting that they are proud of.

The Moore Method of Painting has now been proven to work around the world not just in the classes I have taught, but in classes taught by Moore Certified Instructors in Australia, New Zealand, Ireland, UK and Saudi Arabia.

The advantage of the Moore Method of Painting is that it simplifies the process of learning to paint down into three colours, three brushes and three steps. This makes it easier to teach those just starting out.

Right now we are looking to expand to even more countries around the world.

I am on a personal mission to spread the Moore Method globally and to reach as many people as possible and help them fulfill their dream of learning to paint.

If what you have read in this article resonates with you and you want to find out more than request an information kit and join us on the upcoming Webinar ‘Starting An Art Teaching Business’

Find out more about the Moore Certified Instructor program – http://www.MooreArtSchool.com/mci

Register for the coming Webinar here – http://mywebinars.net/start-an-art-teaching-business/

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Gympie Art Class at Quartz Hub

Gympie Art Class At Quartz Hub

 

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Baking Cakes Without A Recipe?

Imagine trying to learn how to cook a beautiful cake or dinner without understanding the basics of cooking or following a recipe.
 
Even worse can you imagine hiring a builder to come and build an extension on your house if they didn’t know what a hammer is or how to use it? You would think twice about it right?
 
Amazingly though this is what happens with a lot of us who start on the journey of learning to paint. We simply put some paint on the palette, dab our brush in and wave it at the canvas hoping and expecting that will paint our masterpiece.
 
Sadly most of us don’t and many quit as a result thinking they have no natural talent.
 
The truth is any one can learn to paint but there are certain fundamental skills and knowledge you must learn to become a good painter.
 
Not the least of these is of course COLOUR and how to mix it.
 
Trying to do a good painting without understanding colour and how to mix it is very much like trying to bake a cake without knowing what ingredients to use and what recipe to follow.
 
So given that COLOUR is such a vital part of creating a good painting it is vital you understand COLOUR and how to mix and apply it for the best effect. I’m sure you will agree.
 
That’s why I am about to launch our new 6 week COLOUR course.
 
It’s designed to teach you all you need to know about colour and also to give you practical exercises to do so that you not only know what you need to but can apply it as well.
 
The 6 week course starts on 12th April.
 
It will be launching tomorrow and if you join the COLOUR course between now and the 12th April will get the EARLY BIRD price of 50% off.
 
Look out for an email and notification from me tomorrow.
 
I am excited about the COLOUR course as I know it will help you improve.
 
Let me know if you are excited to join us as well.

Live Painting In The Studio

I was in the studio finishing of a little painting I had started on Christmas day.

Thought I best finish it even though it was just a practice painting.

So I thought I would put the camera on and stream it to our Facebook channel.

What do you think? Do you think this would make a good painting project to record explaining the steps in more details? Leave a comment and let me know.

In 2017 I am Looking For 20 People To Join Me

In 2017 I am looking for just 20 people to join me in the Moore Certified Instructor program. Have you ever thought about teaching art? If you have a passion for painting and like working with people then it might be ideal for you.

I can show you how to get your art teaching business up and running in the shortest possible time.

Click Here To Get More Information

Colin’s Painting From Live Stream Class

Colin’s Painting From Live Stream Class

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Terrific job by our student Colin Hadfield. Colin is a student in our Landscape Painting Level 1 course and has been joining us for our recent live stream painting classes. We haven’t finished the painting yet and it probably needs another session to get it finished but I wanted to show you Colin’s painting so you can see what is possible when you follow along.

Great job Colin. This is why I do what I do … I love seeing people take our lessons and turn them into great looking paintings like Colin has done. Get on our live streams and follow along like Colin has and you will find your painting ability will quickly grow.

If you want to join us on the live stream painting classes then add yourself to our notification list – Click Here

How To Paint Australian Landscape With Gum Trees – Live Stream Part 2

How To Paint Australian Landscape With Gum Trees – Part 2

How To Paint Australian Landscape With Gum Trees – Live Stream Part 2 

This is our second live stream painting class and the follow up to How To Paint Australian Landscapes With Gum Trees – Part 1. In part 1 we looked at drawing in the big shapes and then blocking in those big shapes with the right colours and tones starting off with our darks.

Now in part 2 of How To Paint Australian Landscapes with Gum Trees we look at highlighting, details and finishing touches. Watch as the painting starts to come alive with the highlights adding more depth and dimension into the painting.

If you want to join in on future live stream painting classes then you can get notified of them by adding your email to the notification list which you will find here – Click for Live Stream Notification.

Noosa Art Classes Starting Soon

Noosa Art Classes & Painting Classes

Noosa Art Classes

Join Us For Noosa Art Classes & Noosa Painting Classes

Moore Art School are pleased to announce they will soon be conducting painting classes in Noosa at the Cooroy Butter Factory Arts Centre. The Cooroy Butter Factory is just out of Noosa in the beautiful town of Cooroy and is an ideal venue for art classes for Noosa and Sunshine Coast residents.

The painting classes we will be holding for Noosa and Sunshine Coast residents are one day painting workshops designed for beginner to intermediate artists. The Moore Method of Painting that we teach makes it easy for any one, even if you have never picked up a brush before, to start painting.

All the materials and supplies will be provided. At the end of the day you will walk away with a finished painting that you will be proud to hand on the wall and will amaze your family and friends.

Proposed dates at this stage are:

– Friday August 19th
– Saturday September 10th
– Friday September 23rd
– Saturday October 8th
– Friday October 21st
– Saturday November 5th
– Friday November 18th

Want to join us for the Noosa Art Classes? If so simply add your email to our notification list and we will email you of coming classes:

How To Paint Australian Landscape With Gum Trees – Live Stream Part 1

How To Paint Australian Landscape With Gum Trees

How To Paint Australian Landscape With Gum Trees – Live Stream Part 1 

This is our first ever live stream painting class. In it I show steps 1 and 2 of the Moore Method of Painting (ie the drawing and block in stages). In this demonstration I am using a more advanced technique than I would normally share with beginners. It is a technique known as the black wash method and is used by many of Australia’s best landscape painters today. The black wash method dates back to the time of the Heidelberg School of Australian Art.

In the coming second part of this live stream I will do step three of the Moore Method of Painting which is to do the highlights, details and finishing touches.

If you want to join in on future live stream painting classes then you can get notified of them by adding your email to the notification list which you will find here – Click for Live Stream Notification.

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Save 25% Of Art Supplies

SAVE 25% On Your Art Supplies
For Next 7 Days


Hi …

You may recall in our newsletter earlier this week that we have just launched the brand new Moore Art School website.

Well to help us celebrate the launch our friends at Art Shed Online are giving you the chance to save a massive 25% on the cost of everything in their online store …. but it’s only for the next 7 days!

Use this coupon code:  tuscanylandscape 

Art Shed Online have a huge range of Art Supplies and I personally buy all of my supplies direct from them.

All you have to do is go to their website here:

Art Shed Online Website

Shop for the supplies that you want. They have everything you need including:

* A huge range of canvases, papers, and canvas panels
* Incredible range of oil, acrylic and watercolour paints to make your mouth water
* Endless supply of every type of brush you can imagine
* Awesome kids painting projects
* And a whole lot more

Plus they have a great team and first rate customer service which is why I highly recommend them to everyone of my students.At the checkout use the coupon code above. This will then apply the 25% discount to your purchase.With such a big saving it means you can afford to buy even more art supplies … happy days 🙂

If you need help with how to order from their online store I have recorded a video for you explaining the process.

You can check out the video here – Click Here For Video

Happy Painting

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Tuscany Landscape Painting Weekend

Great job by all of our students from the recent Tuscany Landscape Painting weekend:

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